ATI is announcing a new mobility GPU based on the X800 technology and one based on the X300 technology. We go over the basics of what has changed in this PCI Express-based mobile chip
Anyone that follows the PC industry as a whole has to have noticed a trend over the past five years, that leans towards the mobile market. Notebook computer adoption is growing at a much faster rate than that of the desktop computer. ATI estimates that in 2005, the mobile market will consist of 22% of the total PC market in terms of unit sales. Couple that with the fact that the mobile market has a much higher profit margin and you can see why both ATI and NVIDIA are fighting to one up each other in this field.
I won’t bother going over too much of the market segmentation and other details here, but I did want to point out what ATI was telling us as far as their market share.
Discrete market share info provided by ATI
This image, provided by ATI as a waiver, shows that ATI has increased their discrete market share to a point where it leads over NVIDIA. This was made possible by the success of their 9800 line of parts and the adoption of ATI parts by several big system integrators.
Discrete notebook market share data provided by ATI
This next image shows the discrete notebook market, where ATI has a very strong lead. This is one of the main reasons ATI is so successful as a corporation, it has gone relatively uncontested for mobile market share for some time, boosting its profits enormously.
Today ATI is announcing two new products: the Mobility X800 and the Mobility X300 discrete parts. We cover them both, and the new technologies in them, in the following pages.