The Register posted an article from Forbes, about the release of the A64 X2, and why the PC market isn’t jumping all over the release date.
“Intel, with $34 billion in sales, can afford to pay for a lot of advertising – $2.1 billion in 2004 to be exact. A sizable chunk of that goes to a co-marketing program called “Intel Inside.” The company doesn’t disclose how much it spends on Intel Inside, but in its 2004 10-K filing with the U.S. Securities and Exchange Commission, it disclosed that its marketing costs increased by $381 million. The surge coincided with a jump in chip sales. In other words, the more Intel sells, the more it markets.”