SANTA CLARA, Calif., Nov. 1, 2005 — Intel Corporation this week launched a worldwide advertising and marketing campaign that showcases how Intel’s standards-based platforms are a catalyst for success for businesses worldwide.

With a theme of ‘When Intel is built in, success is built in,’ the campaign shows how Intel technology helps drive success in areas that matter most to businesses of all types and sizes and includes case studies to demonstrate this. The first organizations included in the campaign are Bumrungrad Hospital and Centrica’s British Gas.

‘IT managers globally are challenged to meet increasing performance, reliability, scalability and flexibility requirements,’ said Eric Kim, vice president and general manager of Intel’s Sales and Marketing Group. ‘Intel’s new integrated campaign focuses on how IT managers are facing these challenges within the business environment and achieving success by partnering with Intel.’

The campaign focuses on how Intel technology helps organizations grow and change with greater speed and agility to seize fresh opportunities and quickly resolve obstacles. Intel delivers complete technology platforms — processors, chipsets, wireless communications capability, software and other technologies — that harness the power of the IT industry to drive business productivity.

More info at the Intel Press Room.