MADISON, Wis. â€” After months of intense wrangling between the competing Blu-ray and HD-DVD groups, the battle lines in the war over a next-generation high-definition DVD format have moved to the doorstep of Microsoft Corp.
Several industry sources last week told EE Times that Microsoft is muscling into the optical-disk fray by leveraging its operating-system clout to bundle HD-DVD within Vista, the company’s next-generation OS. There is also talk that the software giant may be planning to offer cash incentives â€” in the form “coupons” â€” to system vendors or retailers if they agree to support HD-DVD. Such coupons would provide “credits” or “memos” for each PC that is sold with HD-DVD inside.
Many consumer electronics companies in the Blu-ray camp are scrambling to figure out, respond to and possibly preempt the next move by the world’s largest â€” and richest â€” computer software maker.
HD-DVD Gets Nod from Microsoft…again
With all the hoop-lah involved in the new DVD format wars, Microsoft is stepping up to the plate once again in favor of the royalty-free HD-DVD.