Do they really think people are falling for this?

Its Platinum Edition, or PE, appeared in such short supply it became known as the ‘Press Edition’ or even ‘Pathetic Edition’ such was its scarcity. It was so rare that you could barely get it. We’ll applaud ATI for actually learning something from past mistakes.

Competitor Nvidia had a similar branding problem with its Ultra line, which was dumped in favour of the GTX label. Nvidia inadvertently did a great job in destroying the GTX brand with its Geforce 7800 GTX 512, which are as rare as Kiwi-bird eggs, though could earn you some nice cash should you get hold of one and flog it on eBay.