CONSUMER ELECTRONICS SHOW, LAS VEGAS — Jan. 5, 2006 — Intel Corporation and MTV Networks today announced that MTV Networks is optimizing its COMEDY CENTRAL, MTV, VH1 and mtvU broadband networks for the new IntelÂ® Viiv™ technology platform.
Viewers will be able to display content from COMEDY CENTRAL’s ‘MotherLoad,’ MTV’s ‘Overdrive,’ VH1’s ‘VSPOT’ and mtvU’s broadband networks directly on Intel Viiv technology—based PCs. Intel Viiv technology is designed to enhance and manage digital entertainment in the home. PCs based on the Intel Viiv technology platform will be able to support high—definition video, surround sound and many other exciting features for the consumer that demands more from their entertainment experience.
‘The new Intel Viiv technology promises to power an entirely new generation of devices that will give our audience even more ways to access our unique programming and digital experiences,’ said Jason Hirschhorn, MTV Networks’ Chief Digital Officer.