Techniz reviews the XSPC X20 universal liguid cooling kit.  It is an easy to use all in one basic system, with a pump, CPU block and radiator, aimed at someone who has never changed to watercooling.  I even provides much better cooling than air, so you can see why people make the change from air cooling.
“Love it or hate is water cooling is here to stay, I’m undecided about whether or not I like water cooling. Sure it is an effective means of cooling your cpu, but I have always found setting a system up to be a pain. Rob form componentsuk asked to review his latest offering – the XSPC X02 water cooling kit. Lets see if this can persuade me further to turn to the water cooling side”

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