Santa Clara, Calif., and New York, Sept. 25, 2006 – Intel Corporation and Omnicom Media Group (OMG), which includes global media agencies OMD Worldwide and PHD Network, today announced a collaboration to develop “10 foot” or large screen advertising templates for Internet-delivered advertising to TVs connected to IntelÂ® Viiv™ technology-based computers. The effort will connect content owners and advertisers to advance how interactive, broadband-delivered advertising is best tailored to specific programming and audiences, and best presented on large screen sizes in TV-like “10 foot” viewing environments.
The enabling of ad-supported interactive viewing in the “10 foot” environment will help fuel more compelling and premium entertainment experiences. Intel Viiv technology delivers a variety of rich, entertainment content to the TV from the Internet and provides a foundation for interactive and highly targeted advertising in the living room. Creating such an environment will require the development and design of easily repeatable, “10 foot” user-interface advertising templates, which will help generate new business opportunities for advertisers and content creators alike.