HOLLYWOOD, CA-NOVEMBER 08, 2006- In a move that is sure to send waves through Hollywood, model and television star Adrianne Curry and the worldwide leader in programmable graphics processor technologies, NVIDIA Corporation (Nasdaq: NVDA), have announced today they have teamed up to create the world’s first real-time, virtual celebrity. This breakthrough, which is enabled by NVIDIA’s new flagship graphics technology, will allow ‘stars’ to create and license detailed replicas of their likeness without ever having to make a physical appearance or take a photograph.

Virtual celebrity licensing will have a multitude of applications, including adapting celebrity characters into newly developed video games, virtual modeling and endorsements; digital appearances in film and television; and virtual hosting on Web sites or traditional broadcast media.

“I am honored to have been selected as the first celebrity for this project”, said Adrianne Curry. “The Digital Adrianne is so realistic, it’s really trippy. Lara Croft, eat my shorts!”

ADRIANNE CURRY AND NVIDIA UNVIEL WORLD'S FIRST REAL-TIME VIRTUAL CELEBRITY - General Tech  1

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