Tired of console games getting all the attention?  Then check out this interview at Joystiq.com that looks at how Vista and the “Games for Windows” initiative will help. 
Games for Windows is still very much a vision. The first priority, a retail initiative, is currently underway. By employing marketing strategies used by console makers, namely platform-branding, Microsoft hopes that PC gaming (under the ‘Games for Windows’ banner) will become less intimidating to mainstream consumers — no longer will the PC games isle be a cluttered mess of disparate titles. Computer Gaming World was also renamed as Games For Windows to help drive Microsoft’s new brand. Aside from retail consolidation, this branding will ensure certain requirements are met by games’ publishers. To earn the GFW brand, a title must comply with certain Microsoft-tested specifications, including widescreen support, compatibility with the Xbox 360 controller, parental control features, and simple installation.