SUNNYVALE, Calif. â€” Jan. 9, 2007 â€” At CES, AMD (NYSE: AMD) today announced the Better by Design program, a first-of-its kind initiative highlighting outstanding performance and superior technologies in desktop and notebook PCs designed by leading global OEMs. With the impending launch of Microsoft Windows Vista™, the world is moving to a new level of computing experience with increased emphasis on performance, graphics, and mobility. Desktop and notebook PC users today want better performance and a rich experience from their PCs, and the Better by Design program will help ensure that PC users have an added level of information to make a smarter choice.
AMD’s leading-edge ecosystem, which includes graphics from ATI and NVIDIA and wireless solutions from Airgo, Atheros and Broadcom, will be incorporated in the Better by Design program.
‘The Better by Design program represents our commitment to an open platform strategy, based on superior technologies that enable our OEM customers to design truly differentiated PC solutions and deliver premium features, performance and value to end-users,’ said Henri Richard, executive vice president, worldwide sales and marketing, AMD. ‘One of the reasons for AMD’s continued success is that we listen to both our end-users’ expectations and the needs of our OEM customers and respond with solutions to enable the best experiences in computing.’
AMD ‘BETTER BY DESIGN’ PROGRAM