Calgary, Alberta – November 5th, 2007 – CoolIT Systems, known for their high performance MTEC   liquid cooling systems, today announced its endorsement for the new Enthusiast System Architecture (ESA), an industry-wide initiative that enables PC components to communicate thermal, electrical, acoustical, and operating characteristics in real-time.  CoolIT’s MTEC Control Center, along with other ESA-compliant applications, provide enthusiasts with unprecedented software control to achieve better performance and optimal thermal and acoustic operating environments.

“We at CoolIT applaud NVIDIA and all of the ESA development partners for putting ESA into motion and are proud to be helping bring the enthusiast closer to their system.  Now that  ESA has enabled software interaction with hardware and cooling components, new levels of functionality can be enabled.  It’s now easy to imagine hardware profiles fully interacting with the application or game conditions to provide even more immersive and high performance experiences.  CoolIT has long believed in this direction as the next step in hardware evolution and is looking forward to promoting and supporting ESA’s continued development,” said Geoff Lyon, CEO of CoolIT Systems Inc.