Second-tier motherboard maker Abit is preparing to begin selling Nvidia GPU-based graphics card, according to sources at channel vendors.
Abit will join first-tier motherboard makers such as Elitegroup Computer System (ECS) and Foxconn (Hon Hai Precision Industry) in selling only Nvidia-based cards.
However, although Nvidia’s products are enjoying excellent demand and profitability in the market, first-tier graphics card makers including Evga, Zotac, XFX and Asustek Computer have already consumed most of the market meaning the late-comers, who do not have unique technologies with which to differentiate their products, will face difficulties in grabbing market share, noted sources at graphics card makers who make both AMD and Nvidia cards.
Most graphics card makers would like to sell both AMD and Nvidia-based cards, however, the need to reach a high economic scale is stopping this from happening, according to sources at makers who produce only Nvidia-based cards.
Abit to re-enter GPU market with NVIDIA parts
Hey, what do you do when you need to improve your corporate profits and you happen to notice the NVIDIA GPU market is saturated with a bunch of other companies? Apparently, you are supposed throw your hat into that ring as well. Honestly, with companies like BFG, EVGA and XFX really dominating the US market and struggling to differentiate from each other Abit is going to need some unique angle to make any kind of impact.