The main attraction for most users is the news about the Apple iPhone SDK. The software implementation itself looks very impressive and allows developers to run, test and debug their applications directly on an iPhone while it is attached to the Mac (no PC stuff announced). There is also an iPhone simulator for Mac included in the SDK.
The custom apps will be provided via a new section store on the iPhone called the “Apps Store” that will come with the new iPhone 2.0 software in late June. Apple is going to allow developers to charge what they want for programs and will pay them 70% of the totals monthly and use the other 30% to cover their costs of servers, maintenance, credit card fees, etc.
Several developers showed up to demo for Apple including EA which showed a cut down version of Spore on the iPhone, Sega that showed off a version of Super Monkey Ball and AOL that showed off an AIM client. No word on if or when these apps are actually going to ship.
The bad news here was that users will have to wait until LATE JUNE to get their hands on any of this, unless they want to spend the $99 it costs to buy your way into the Apple iPhone developer group and get access to the SDK tools.
I am personally curious to see how the Enterprise software changes affect the iPhone as my main beef with Apple’s product was the horrid email support it offered for anyone getting more than a handful of messages a day.
You can catch the minute-by-minute blog of the event over at Engadget