AMD is working at redesigning the way people buy games with their AMD GAME! program.  The basic idea is that games will come with a logo, either AMD GAME! Ultra or AMD GAME!, the AMD GAME! Ultra should be playable at 1600 x 1200, default settings at above 30 fps, the non-Ultra at 1280 x 1024, as long as your system matches their defined requirements.  Anandtech takes a look at this initiative, and shows some of the promo slides.

You should also read Ryan’s take on this program in his full editorial.

“AMD views the PC gaming market as consisting of three segments: casual gamers, mainstream gamers and the enthusiasts. Casual gamers are the largest portion of the market and generally play things like Solitaire or online Flash games. The Enthusiast market is dominated by those who are already investing in good gaming PCs and have some of the highest requirements for performance/visual quality. The mainstream gaming market, however, is composed of those users who want to play more demanding games on their PCs but aren’t always aware of what they need to do so.”

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