“Second-tier motherboard maker Abit is reportedly concidering phasing out of the motherboard market after evaluating its shipment performance of Intel 4 series motherboards, according to channel sources.
Abit, howerver, maintains it does not know anything about the speculation and will continue to develop motherboard products.
Abit’s has failed to meet the expectations of parent company Universal Scientific Industrial (USI) in its ability to compete with fellow second-teir makers in terms of performance, or first-tier makers in terms of pricing in the mid-range and entry-level market, and so the company is evaluating whether to quit the market and start developing other products for the Abit brand, noted the sources.
In 2007, Abit shipped 2-3 million motherboards and had set a goal to ship six million units in 2008. However, the company’s current shipments have actually decreased. Abit will determine whether to stay in the market after evaluating its shipments performance of P45-based motherboards, added the sources.”
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Cutting back a bit
If the rumours at DigiTimes are true, the P45 models will be the last time you see Universal abit motherboards. This does raise the question of what abit will be selling if they do discontinue their motherboard line. Is it possible they will go back to making graphics cards, or is something else on the horizon for them?