Quick, head over to Newegg and take a peek at the prices for the 9800 GTX and click on that unfamiliar “See price in cart” button.  Nifty, eh?  Doesn’t that just totally make it easier for you to decide which card you want to pick up?  To make it even better, try the 9800 GX2; notice how the same thing doesn’t apply?  But wait, there’s more!  This will only be happening on US websites, most other countries have already made that kind of crap illegal.

Welcome to nVIDIA’s UMAP; find out what the acronym stands for, and more information on why this is the Way nVIDIA Means To Play You on [H]ard|OCP.

“Did you wonder why your GeForce purchasing experience may have changed? Have you wondered why you might have seen all cards priced the same or not priced at all? We have some answers for you on that front and it is called “UMAP.””

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