nVIDIA has no plans to get into the x86 CPU business according to one of their SVPs, Chris Malachowsky.  They are quite happy to be the bigger fish in a pond with only two fish and a few minnows, as opposed to opening themselves up to the fierce competition in the CPU marketplace.  See as how they are currently having trouble defending their place at the top of the GPU food chain from AMD, that seems like a smart plan.  Follow the link at Slashdot for more information on this as well as a few shots at Larrabee.

“A senior vice president of Nvidia has denied rumours that the company is planning an entry into the x86 CPU market. Speaking to PC Pro, Chris Malachowsky, another co-founder and senior vice president, was unequivocal. ‘That’s not our business,’ he insisted. ‘It’s not our business to build a CPU. We’re a visual computing company, and I think the reason we’ve survived the other 35 companies who were making graphics at the start is that we’ve stayed focused.’ He also pointed out that such a move would expose the company to fierce competition. “Are we likely to build a CPU and take out Intel?” he asked.”I don’t think so, given their thirty-year head start and billions and billions of dollars invested in it. I think staying focused is our best strategy.” He was also dismissive of the threat from Intel’s Larrabee architecture, following Nvidia’s chief architect calling it a ‘GPU from 2006’ at the weekend.”

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