Shenzhen, China, 28 October 2008 – VIA Technologies, Inc, a leading innovator of power efficient x86 processor platforms, today announced the ‘Global Mobility Bazaar‘ (GMB), an innovative industry infrastructure program aimed at driving the rapid global adoption of affordable mobile computing devices.
Through the GMB program, VIA is partnering with over 15 GMB manufacturers and infrastructure partners in China on the development of a wide variety of mini-notes, netbooks, and notebooks based around VIA’s ultra low power processor platforms.
Equipped with the Microsoft Windows XP operating system, these systems will deliver an optimized mobile computing and Internet experience across a variety of form factors with screen sizes ranging from 7″ to 15″.
“As the fastest-growing segment of the PC market, mobile computing offers significant opportunities for the members of our new Global Mobility Bazaar program,” said Richard Brown, Vice President of Marketing, VIA Technologies, Inc. “We are excited to be partnering with them to develop a broad spectrum of devices that will meet the increasingly sophisticated demands of mobile users in both developed and emerging markets.
“We welcome VIA’s initiative in developing a whole new ecosystem for driving ultra mobility further into global markets,” commented Jack Lee, Vice President, OEM Greater China Region of Microsoft. “We see that the Global Mobility Bazaar will enable partners to provide a rich mobile computing experience built around the familiar Windows XP interface to a new generation of users around the world.”