Google is launching its own ebook service called Google Editions in what can only be a shot at Amazon’s market share.  The ebook behemoth is already watching its back for signs that Walmart is heading their way and now they have a different competitor shouldering their way in.  Google says that their books will be readable on ‘smartphones, netbooks and personal computers and laptops’, a big difference from Amazon’s Kindle.  Expect to see a lot of the same legal wrangling that accompanied the creation of Google Books, for now you can read about the inception at Slashdot.
“Google announced on Thursday that next year it’s launching an online e-book store called Google Editions where users will be able to buy digital books that can be read on a range of gadgets, including e-book readers, laptops, and cell phones. Press reports out of Germany, where it was announced, note that Google plans to offer up half a million e-books from the get-go. Dan Olds, an analyst with The Gabriel Consulting Group, said, ‘The market leader, Amazon, built its position with a closed device, Kindle, which is limited to reading and buying eBooks. It will be interesting to see how well it stacks up against Google’s strategy of delivering e -book capabilities via the Web to any device that can connect to the Internet. This gives Google a vastly larger addressable market than what Amazon has built up with Kindle so far.'”

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