Introduction, AMD VISION technology update

AMD hosted a select group of technology reviewers Nov. 3 at their LoneStar campus in Austin, Texas, to brief them on their next generation of notebooks featuring their new VISION technology.

AMD hosts tech reviewers to showcase next-generation notebooks featuring VISION technology


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Courtesy of AMD


Advanced Micro Devices, Inc. hosted a select group of technology reviewers Nov. 3 at their LoneStar campus in Austin, Texas, to brief them on their next generation of notebooks showcasing their new VISION technology. This technology and branding describes AMD’s CPU, GPU, and chipset combo that they state is designed to provide consumers with a more balanced PC platform and better visual experience.


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AMD had more than 10 different notebook offerings on hand from MSI, HP, Toshiba, and Acer to name a few. AMD executives walked us through the hardware in these new notebooks and discussed how they developed the VISION brand. Leslie Sobon, AMD vice president of product marketing, said most of their market research indicated that consumers found it very challenging to find what they needed in retail settings and many were looking for systems that were geared toward entertainment and gaming. Their research also suggested that these features were more important to consumers over higher-end processors, memory, and even storage space.


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During Sobon’s presentation, she stated the VISION technology focused on explaining their technology in to consumers in plain language that was didn’t feature the technical specifications about the system, but more about what the system could actually do in a real-world setting. “It’s about making graphics matter,” Sobon said. “Everything is accelerated by graphics and mainstream consumers don’t understand that. We are making graphics important by usage, software, and speaking the consumer’s language instead of using technical jargon.”


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There are four “experience levels” to AMD’s VISION platform: VISION Basic, VISION Premium, VISION Ultimate, and VISION Black. These levels were developed based on how consumers want to utilize their PCs. AMD has broken down their consumer base for the VISION platform into three areas too: Everyday use consumers, media consumers, and content creators. Each of these consumer groups have very different needs and capabilities that they need from their PCs.


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Consumers will see VISION-based notebooks from numerous Tier 1 OEMs including Acer and Dell on in retail stores this holiday season. After the initial briefing on VISION, AMD took the reviewer corps to the showroom floor to give us a sneak peek at this holiday season’s notebook offerings that included VISION technology. 


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