AMD VISION Program Analysis for Desktop and Mobile

Final thoughts and conclusion

We gleaned a lot of information about AMD’s intentions for their VISION technology and we can’t fault them for wanting a piece of the mainstream consumer market that’s making a comeback from the recession that’s lasted almost two years now. OEMs are looking for platforms that include the CPU, GPU, and chipset in one nice package, and AMD is the one of the only companies who can provide that at this moment in time. There are others like VIA who have developed their own independent platforms, but AMD should really be able to put a dent into the mainstream market if their branding is accepted and as easy to understand as they are trying to make it.

 

The timing of AMD’s rollout of VISION and Microsoft’s Windows 7 should work heavily in AMD’s favor because this operating system uses a lot less resources than Windows Vista and many of AMD’s graphics features are tailored toward viewing and listening to high-definition content. This is why AMD should be able to deliver on their promise of an awesome “visual experience” for their customers. Their focus on enriching the visual experiences consumers will have with their products is also ingenious, but this strategy might turn off tech-savvy users and some of our readership who believe this strategy to be a ploy to get rid of old legacy components sitting in their warehouses. Only time will tell who’s right, but with mainstream consumers dominating the PC market, and the price point of Intel CPUs in a higher bracket than AMD, this strategy could pay off for AMD well into 2010.