Straight from the horse’s mouth:

Fun Fact of the Week: GeForce GTX 480 and GeForce GTX 470 will be the names of the first two GPUs shipped based on our new GF100 chip!

These kinds of twitter/Facebook leaks of information are equal parts exciting and annoying.  Do we really need *drips* of information like this?  Do we need them from NVIDIA itself?  Don’t we get enough of this pain from other online news sources as it is?

First GF100 Graphics Cards to be GeForce GTX 480 and GTX 470 - Graphics Cards 2
Will the 512 core version of GF100 be in the GeForce GTX 480?

Well either way, get used to the names: GeForce GTX 480 and GeForce GTX 470.  Makes all those suckers calling them the GeForce 300 series cards look like fools…doh.