Today at GDC, AMD has revealed its Open Stereo 3D Initiative thus officially putting AMD in the stereoscopic 3D arena with its main competitor NVIDIA. According to this post at 3D Vision Blog (via Engadget),  AMD will push for more open standards on stereoscopic 3D and better compatibility between vendors.

The initiative includes S3D support for DirectX 9, 10, and 11, Blu-Ray 3D, and of course S3D on Eyefinity using 120Hz displays.

NVIDIA does not appear to be concerned about this move by AMD at all, and pointed out the fact they are the leaders in this area and the increased competition will just mean a stronger market position for themselves.

Is it me or is the stereoscopic 3D market feeling very crowded these days? Without a proven demand or appetite for this kind of technology from consumers, there are a lot of companies investing heavily in it. In some ways, it feels like a technology bubble to me, but time will tell.

AMD Jumps on the Stereoscopic 3D Bandwagon - Cases and Cooling 2

“The idea of the open initiative is to offer consumers additional choices when selecting an S3D solution, more innovations and of course help in lowering the costs for the hardware and software making it easier for wider adoption. ATI (AMD) and its partners will supposedly soon announce a lineup of 3D products, including a 3D-enabled ATI Eyefinity technology (to counter Nvidia’s 3D Vision Surround), 120Hz 3D-ready displays and notebooks, active shutter glasses and passive polarized ones (have you heard of passive shutter glasses!?), S3D support for DirectX 9, 10 and 11, Quad Buffered OpenGL, Blu-ray 3D support. As you can see from the presentation slide above the 3D-gaming middleware partners are DDD and iZ3D, and for Blu-ray 3D support ArcSoft and CyberLink.”

Read the rest of the article here at 3D Vision Blog.