AMD’s Gaming Evolved program is finally launching during the Comic-con event in San Diego.  PC Perspective first saw the fruits of this developer and consumer campaign during GDC where AMD detailed its targets for innovation, industry standards and development support for gaming.  The triple-headed goal for the program is summed up nicely with this Venn diagram:

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While the goals are lofty the task is not an easy one as it involved many other companies and the ability to AMD to maneuver the industry in way that not only benefits the gamer but also that falls in line with AMD hardware, both CPUs and GPUs.  

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AMD is obviously attempting to passive aggressively take on NVIDIA’s multiple programs that tend to keep gamers inside the NVIDIA ecosystem.  Those include SLI (certification for motherboards), PhysX (only works on NVIDIA-only systems) and even 3D Vision.  Whether or not PC gamer’s really care about the different political views at play here has yet to be seen.  


“Gamers Come First”
The core philosophy of AMD’s Gaming Evolved program is “Gamers Come First,” representing our deep commitment to PC gamers, PC game developers, and the PC gaming industry. As the PC gaming technology leader, AMD is dedicated to delivering the innovative technologies, open standards, and solid industry support needed to help create the best possible gaming experience on the PC.

A commitment, a promise, and a pledge
We commit to driving PC gaming innovation and delivering the advanced next-generation technology that is the heart of PC gaming. We promise to nurture the expertise, creativity, and open standards needed for inventing thrilling and immersive PC gaming experiences. We pledge our unconditional support for the entire PC gaming industry to help keep it thriving, and producing the great products that define our entertainment culture.

Our commitment to create gaming innovation
PC gamers deserve the best possible gaming experience. AMD’s Gaming Evolved program demonstrates our commitment to driving PC gaming innovation and delivering great next-generation gaming technology. We will listen carefully to gamers, create solutions and technologies that closely align to their wants and needs, and fulfill our “Gamers Come First!” mandate to the PC gamers of the world.

Our promise to nurture open industry standards
PC game developers have a right to the best possible gaming platform. AMD’s Gaming Evolved program confirms our promise to deliver the most innovative technologies, tools, and industry support to maintain the PC platform as world’s premier gaming environment. We will participate in the development and cultivation of OpenCL and OpenGL industry standards, and we will move quickly to move our innovations into the industry standards whenever feasible.

Our pledge to support the PC gaming industry
The PC gaming industry is entitled to the best possible technology and business support. AMD’s Gaming Evolved program will fulfill our pledge to support for the entire PC gaming industry—and the amazingly creative people who build great games. We will deliver the technical support and guidance needed to adopt new technologies like Direct X 11, and provide the indispensible business support that game developers need to help make their games a commercial success.

PC gaming—now and forever
Join AMD’s Gaming Evolved program and help us fulfill our mandate to helping PC gamers, PC game developers, and the PC gaming industry create the best possible PC gaming experience. Together, we will strive to deliver innovative technologies, nurture open industry standards, and help the gaming industry maintain the PC platform as world’s premier gaming environment.

Also of interest, AMD and EA are showing off the upcoming Medal of Honor game that looks friggin’ sweet!!

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