Jon Peddie Reseach who have been collecting and analyzing data about the graphics card industry have noticed some big changes over the past year.  With the advent of decent onboard video solutions, capable of playing not only casual games but also managing 1080p resolutions JPR saw a decline of 21% in the sales of discreet GPUs.  The biggest impact comes from the move to mobile platforms like laptops that use embedded GPUs more often than a discreet card and which have been selling incredibly well over the past 6 months.  The arrival of high end Fermi cards from nVIDIA could cause a bit of a sales spike, something that nVIDIA needs as they have lost a large share of the market to AMD and Intel.  As you can see from the tables at DigiTimes, nVIDIA has lost 26% market share over the quarter and a massive 32% loss compared to last year.

“Jon Peddie Research (JPR) has announced its estimated graphics chip shipments and supplier’s market share for the second quarter of 2010 with overall graphics chip shipments up 4% from the first quarter, while discrete GPUs for desktop fell 21.4%, reflecting the tremendous growth in notebooks.

For the first half of 2010, graphics chip shipments are up 38.6% from the same period a year ago.

Clarksdale, Atom for netbooks, and strong notebook growth helped Intel maintain its leadership position in shipments for the second quarter. AMD led the market with the biggest gains for both discrete and integrated desktop products in the company’s history. On a quarterly basis Nvidia had double-digit losses in every segment except notebook integrated where they showed a 10% gain in shipments from last quarter.”

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