Thanks to information shared by Paul Otellini during the IDF about Intel’s security plans after the purchase of McAfee, Ars Technica has a new allusion to attempt to describe what they may be doing and oddly it does not involve cars.  Instead of trying to describe Palladium and Trusted Platform Management, two terms which describe technology that never caught on and many have not heard of, Ars turns to iTunes and Apple’s sales models.  Apple can control what software is allowed to run on their mobile hardware to a degree unseen in the PC ecosystem and that control offers a high degree of security.  Picture Intel products that will only ever run code verified as safe and secure and that is guaranteed unchanged during transmission.  Read on here.
“In describing the motivation behind Intel’s recent purchase of McAfee for a packed-out audience at the Intel Developer Forum, Intel’s Paul Otellini framed it as an effort to move the way the company approaches security “from a known-bad model to a known-good model.” Otellini went on to briefly describe the shift in a way that sounded innocuous enough–current A/V efforts focus on building up a library of known threats against which they protect a user, but Intel would love to move to a world where only code from known and trusted parties runs on x86 systems. It sounds sensible enough, so what could be objectionable about that? ”

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