Advanced Micro Devices (AMD) announced today that they plan to bring their “FX” branding back to the latest high-end motherboards and CPUs. The first round of products to carry the brand include the “Scorpius” platform (AMD 990FX motherboards and AMD Radeon 6000 series graphics cards), and the upcoming “Zambezi” native octo-core unlocked processor. “FX customers will enjoy an unrivalled (sic) feature set and amazing control over their PC’s performance,” stated AMD.
TechPowerUp shows off the FX branded Zambezi’s packaging, for example.
The “FX” moniker is AMD’s equivalent to Intel’s “Extreme Edition” products, which are overclocker and enthusiast-friendly products aimed at those wanting the fastest stock performance and the ability to push hardware to the limit through overclocking via unlocked multipliers.
In bringing back the “FX” brand in full force with Bulldozer, AMD seems confident in their processors’ performance versus the competition. It will certainly be interesting to see if their upcoming hardware can back up the enthusiast marketing and stack up against Intel’s offerings.
You can read more about AMD’s E3 announcement over at HardOCP.