As is common in the industry, when one company releases news their competitors have to do something to distract people.  Since in this case it was AMD’s announcement of the Southern Islands release, it is NVIDIA who feels the need to hold a competing spectacle.  In this case it was news that their new Fermi based 28nm Kepler GPU has taped out … maybe.  In this particular scenario we have an intentional leak from NVIDIA which was light on details and heavy on spin.  SemiAccurate takes a long look at some of NVIDIA’s claims, from the doubling of transistors with no cost in TDP to the probable difference between Tesla branded Fermi and GeForce branded Fermi cards to NVIDIA’s claims that switching from 40nm to 28nm is hard and that it is all TSMC’s fault. 

"When SemiAccurate announced that AMD (NYSE:AMD) was aiming for September with Southern Islands (SI), you could almost set your watch to the Nvidia (NASDAQ:NVDA) response. If you are new to the PR game, you will probably scratch your head wondering what we mean by Nvidia response, officially there is silence, but there definitely was a response."

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