Google seems to be slowly surrounding itself in our online lives, and their soon to be released Google Music Store is sure to ensnare users even more tightly (not that that’s necessarily a bad thing). The company’s music service has been in beta for a few months now and currently operates as a virtual music locker and allows users to upload their music collection to Google’s servers so that they can stream their music to computers and mobile devices. Unfortunately, the lack of a store required users to buy their music elsewhere and rip or download and then upload their music to Google Music which was kind of a pain. A store is on the way; however, so not all hope is lost. To make the upcoming music store exciting, the company hinted at a mysterious “twist” that would accompany the launch of the MP3 purchase and download service.
According to Business Insider, a source who claims to be in the know has stated that the “twist” in the Google Music Store is not only a twist tie but is a huge space warping, planet sized twist that will allow users to share their purchased music with their friends and family. This is a huge leap into the current decade for the music industry, and is sure to be a popular feature for Google. Google is allegedly paying hefty upfront payment advances to the music industry for the rights to allow users to share music with others. It seems that streaming subscription services like Spotify and Zune have been successful in softening the outlook of the RIAA after all, at least to the point that allowing users to share their own music is something the music industry will at least consider for the right price (I apologize for the ire/tongue in cheek nature of this particular paragraph).
Unfortunately, the source was not able to detail exactly how this sharing service would work, but will likely involve the ability to share a link with a Google (+?) contact or over email that would then allow the recipient to stream the song for a limited amount of time (say 30 days?). Google being Google, the process may require or “suggest” that the user set up a Google Music account in order to listen to shared music, and thus get new users foot in the door and hopefully buy music to help Google overcome all the RIAA fees. In a further bit of bad news; while the large music labels are able to (bully) their way into charging for the rights to share music, smaller indie labels and independent artists will not be getting any piece of the Google money pie for sharing their music.
Have you gotten a chance to check out the Google Music beta yet? Personally, the sharing ability will be nice and will definitely push me into using the service a bit more than I do now, especially if I can coerce some of my friends away from Itunes so that we can share the new music we find with each other.