If you’ve spent any time using Google’s new Plus (+) social network for the past few months, the lack of business and brand pages has likely made itself readily apparent. While Google has been working on a method for allowing businesses and brands to join in on the Google + fun for some time now, it has been in a very limited capacity. Until yesterday, that is. The big G has finally taken the velvet ropes and training wheels off of the business pages, and opened up a new Pages feature to everyone. What this means for you, fine readers, is that we are finally (unfortunately I was never able to pester Google enough to allow us beta access 😉 ) able to fill that small void in your Google + world with your very own Official PC Perspective Google + Page!
Now do you see why I’m excited? It’s PC Per on your Google + (what could be better?)!
What the new business pages bring to the table is the ability for cool things that are not people to finally join the social network, obviously. The Pages are then able to represent the brand in much the same capacity as a person is able to interact with the service by adding and following others, starting and joining hangouts, and sharing text, photos, videos, and links with people in the group’s circle(s). Where the business pages differentiate themselves from a normal user is in the new +Direct Connect service. This allows people to jump straight to any brand (with a Google+ Page) they want simply by searching Google with a plus (+) sign followed by the name of the brand they want to connect with. For example, users are able to jump straight to the Angry Birds page by typing "+Angry Birds" into a Google search. Pretty neat. The new feature is only available for certain brands right now but will roll out to every Google + page shortly.
Vic Gundotra, the Senior VP of Engineering stated that although the Google + Pages are now live, they still have a slew of new features to implement before they will be complete and the programmers can get some rest. "Stay Tuned," he ends. What sort of additional functionality would you like to see in Pages? Feel free to head over to the PC Perspective page and let us know what you think!