With Medfield being a large part of CES 2012, there is a currently a big focus on Intel’s foray into the mobile world.  One company that does not seemed worried is ARM who have been, and continue to be, the largest supplier of processors for mobile applications.  DigiTimes spoke to Jeff Chu of ARM who stated that his company does not perceive Intel as a threat to their market share.  That perception is largely based on the limited product lines that Intel currently offers, as compared to ARM who offers a very wide variety of platforms. 

On the other hand intel, even with record breaking income, might be a little concerned about ARM.  With Windows on ARM arriving to the market some time in the near future Intel could see erosion in their desktop business, as for that matter so could AMD.  As well with companies like Caxeda creating rack mount servers utilizing ARM processors both of the major server chip suppliers should probably be a little worried.  After all there are about four ARM processors per person on the planet currently.

"ARM is not under competitive pressure from Intel’s move into processor platforms for handheld devices, because Intel does not let clients know the value of adopting its platforms while ARM has provided different application platforms for different partners for market segmentation, according to director of consumer, client computing, Jeff Chu for ARM.

Chu pointed out that ARM has already developed products to correspond to Intel’s Medfield platform, and since Intel is currently only promoting one platform, ARM’s different application platforms allow the company to achieve its goal of market segmentation."

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