What do you do if you’re a big company with lots of money, but are having trouble convincing manufacturers to adopt your technology in their products because your competitors are already established in the market?
You build the product yourself.
That’s what Intel has done with its new smartphone reference platform. Revealed at the company’s keynote by CEO Paul Otellini, the reference platform is a fully functional smartphone running an x86 port of Android. It was demonstrated at the keynote and used to play games, watch video and output video to a monitor via HDMI.
Intel has been down this many times before, of course, but never had much success. That was before a fully functional reference platform was made available, however. The device shown today could potentially be put on store shelves as-is (after a few more months of testing, perhaps). It is thin, it is light, it has a 4-inch display with a resolution of 1024×600 and it runs Android. This is no thick and bulky test mule – it’s a functional example that can be used by vendors as a starting point so they don’t have to build a device from the ground up.
Such a strategy can help get Intel’s foot in the door, and in fact already has. After showing the reference design, Otellini announced a multi-year “strategic partnership” with Motorola. If things go as planned, Motorola should be shipping out phones with Intel processors inside them in the second half of this year.
Lenovo showed another phone even closer to release. Known as the Lenovo K800, it should be out within months. There’s just one problem (for us) – it’s China only.
Inside the reference design is an Intel Atom Z2460 running at up to 1.6 GHz. This is not an Atom in brand name only – the architecture is basically the same as any other Intel Atom processor. Unlike almost every other modern smartphone processor, this is a single-core part (for now).
Though down a core to the competition, Intel suggested that the reference design is generally quicker than all current smartphones. Some early CPU benchmarks from Anandtech seem to back up that assertion. However, the graphics component isn’t up to par with today’s best, a fact that became evident when Intel showed a game demo using the reference device. It looked okay, but was clearly inferior to games running on Tegra 3.
While the hardware seems to be coming together, software remains a potential roadblock. Intel showed their smartphone running Android 2.3 ported for x86. Because of how Android handles code, most Android apps are compatible despite the change in processor architecture.
Just one problem – some apps make specific references in their code to ARM features, and these apps will not function on x86. Intel is attempting to compensate for that using on-the-fly ARM to x86 code conversion. It’s hard to judge how well that works without testing it first-hand, but at least Intel has a plan for dealing with the issue.
My excitement about this announcement is tempered by the lack of available products. Timing is critical. The reference hardware might be quicker than today’s most popular smartphones, but new designs are constantly emerging, each quicker than the last. Releasing this product six months from now may result in a competitive product – but a delay forcing it into the holiday season could yet again spoil Intel’s dreams of smartphone dominance.
But even if Intel’s partners don’t translate this reference platform into products quickly, it at least shows that Intel is headed in the right direction. ARM is entrenched, but Intel has the resources and the engineers required to provide serious competition. CES 2013 could end up being the conference where x86 and ARM devices go toe-to-toe.
PC Perspective’s CES 2012 coverage is sponsored by MSI Computer.
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