While Intel struggles to find a away to reduce costs to hit their self imposed $1000 limit on the price for ultrabooks without comprimising the quality of the machine, AMD is leveraging an old strength and a new one. The old strength is familiar to any long time PC fan, AMD’s chips are less expensive than Intel’s which gives them some nice monetary leeway when creating low cost systems. The new strength is Trinity, the next generation Llano, and the impressive graphics performance packaged in the same substrate and the smooth way it can integrate with a discreet GPU to give desktop like performance.
One of the benefits Trinity will bring is what AMD called ‘All day’ battery life, with a 12 hour lifespan predicted. Trinity uses half the power of Llano as well as featuring an improved graphics core which they predict to be half again as powerful as Intel’s HD Graphics. They also predict the new Bulldozer architecture will increase general computing power. Check out the slides at SemiAccurate for more information.
"Much has been said about Intel’s new Ultrabook form factor. But new details from AMD’s Financial Analyst Day are radically changing the prospective competitive landscape that 2012 has to offer. During Intel’s Q3 conference call certain Intel executives were confident that AMD would always be offering a lower cost alternative to Intel products. But it seems that thing are not turning out the way that the cunning marketeers behind Intel’s “visibly smart” 2nd generation Core processors had hoped."
Here is some more Tech News from around the web:
- More details about some new AMD cores @ SemiAccurate
- AMD sets out its plans for 2013, hints at a possible ARM future @ Ars Technica
- Motherboard prices to hike by 10% at end of 1Q12 @ DigiTimes
- Understanding AMD’s Roadmap & New Direction @ AnandTech
- Intel promotes two executives to senior vice president @ DigiTimes
- AMD doubles down on existing Opteron server sockets @ The Register
- Ubuntu 12.04 ARM Performance Becomes Very Compelling @ Phoronix
- David vs Goliath: Can AMD Stand and Fight? @ Hi Tech Legion