Bloomberg Businessweek reports AMD CEO Rory Read claims that his company will produce chips which are suited for consumer needs and not to crunch larger and larger bundles of information. They also like eating Intel’s bacon — the question: is it from a pig or a turkey?
Read believes there is “enough processing power on every laptop on the planet today”.
The argument revolves around the shift to the cloud, as usual. It is very alluring to shift focus from the instrument to the data itself. More enticing: discussing how the instruments change to suit that need; this is especially true if you develop instruments and yearn to shift anyway.
Don’t question the bacon…
AMD has been trusting that their processors will be good enough and their products will differentiate in other ways such as with graphics capabilities which they claim will be more important for cloud services. AMD hopes that their newer laptops will steal some bacon from Intel and their ultrabook initiative.
The main problem with the cloud is that it is mostly something that people feel that they want rather than actually do. They believe they want their content controlled by a company for them until it becomes inaccessible temporarily or permanently. They believe they want their information accessible in online services but then freak out about the privacy implications of it.
The public appeal of the cloud is that it lets you feel as though you can focus on the content rather than the medium. The problem is that you do not have fewer distractions from your content — just different ones — and they rear their head once or twice in isolation of each other. You experience a privacy concern here and an incompatibility or licensing issue there. For some problems and for some people it makes more sense to control your own data. It will continue to be important to serve that market.
And if crunching ends up being necessary for the future it looks like Intel will be a little lonely at the top.
As a performance PC
As a performance PC enthusiast, I don’t like the direction that AMD is heading to by only covering mobile users, servers, game consoles, and low-end desktops. During the days of the K7 (Athlon, Duron, Athlon XP) and K8 (Athlon 64, Athlon 64 X2, Athlon 64 FX, Opteron, Sempron), we had stiff competition between Intel and AMD as both companies traded blows year after year during that time period. The competition between Intel and AMD kept things exciting for enthusiasts, provided customers more choices, and finally kept prices reasonable. AMD never had the money or resources like Intel during their 40+ time in the industry, but during the K6, K7, and K8 years, AMD made the best with what little they had and delivered with amazing products that were high quality and delivered lots for the money.
Since Intel released the Core2 way back in mid-2006, it has been a one-sided race with Intel leaving AMD in the dust year after year. Everything has gone all downhill for AMD since they bought out ATI in 2006, overall a HUGE MISTAKE! And since then, AMD has made bad decision after bad decision, and no different to your typical politician, has broken plenty of promises.
I have lost just about all respect for AMD in the last few years as instead of fixing the problems that are troubling the company, they are making them worse. AMD, that once energetic, innovative Thoroughbred champion during the K7 and K8 years is now an ailing horse that needs to be shot out of its misery. I hope a company that has strong resources, lots of money, strong leadership, solid marketing skills BUYS out AMD and continues producing CPU’s, APU’s, and GPU’s to provide competition to Intel and NVIDIA on all levels. My $0.02
In 2020 I will still have my
In 2020 I will still have my Phenom II BE in my box.
And yes I do hope another company buys or even bails AMD out to preserve and stabilize a great company that presented the world with technology.
AMD all the bloody way!
“Needlessly powerful”… if
“Needlessly powerful”… if we lived by that logic we all would still be rockin the Atari.
To push for more and better is what makes us the present… to learn from our mistakes is to look to our past, and to have a gaming system that I can directly plug into my head is our future.
So in short… keep striving for better you nerds! When I’m in a retirement home I want a system I love so I’ll request to be buried next to it instead of my wife.
It would be awesome if AMD
It would be awesome if AMD came out with a retraction, stating that they lost their way, become overwhelmed with hopelessness, and that the previous press release was a product of their own apprehension of the future; however, they realized their mistake, have been filled with renewed hope, and intend to make the best processors at the most competitive prices until the sun explodes.