The Pirate Bay has recently been blocked by a number of British ISPs but single-day traffic increased to the highest it has ever been. If there was a need for yet another example of where intuition opposes reality when it comes to content piracy, please — let this be that so we can move on to actually solving problems.
The biggest issue with anti-piracy campaigns is that so many have opinions but so few have acknowledged facts — even when proposing litigation.
The intuitive perception is very simple: see a quantifiable amount of what could wrongfully be considered theft and assume that sales were reduced by some factor of that value. Also, if you block access to that cesspool of theft then most of the theft will go away or move somewhere else. Both of those suggestions are fundamentally flawed statistically and have no meaning besides feeling correct.
Content companies: Do not blame piracy. Sales before sails — think before you sink.
In reality there are many situations to show that an infringed copy has counter-intuitive effects on sales. More importantly to this story is the latter situation: blocking The Pirate Bay appears to have substantially increased their single-day audience by 12 million views. This seems to be yet another conundrum where no action would have been the optimal solution.
If you were to take away a single point from this article it should be the following:
Just because something seems right or wrong does not mean it is. You should treat intuition as nothing more than a guide for your judgment. Never let instinct disrupt your ability to understand the problems you are attempting to solve or ignore completely valid possibilities at solving them.
Objectivity really is a good virtue to embrace.