I reported earlier today that a Swedish retailer had listed a GTX 660 Ti for pre-order at 2,604 SEK (~$387). Assuming that figure was legitimate, it puts a serious hurt on the dreams of a $300 gaming card that performs very closely to the more expensive GTX 670 Kepler-based NVIDIA GPU. Bringing some of that hope back is graphics card news and reviews website Videocardz that claims to have found US-retailer based figures for the upcoming NVIDIA graphics card. In two screenshots, the site captured a page from what appears to be Cost Central that lists the MSRP of the GTX 660 Ti at $349.99. Even better is the second screenshot. It shows a–likely reference design–PNY Technologies GTX 660 Ti for $299.99 USD. The model number listed on both sites is VCGGTX660TXPB, which seems to indicate that it is being sold for less than MSRP over at MacMall.com.
The MSRP does further suggest that most graphics cards should be closer to $400 than $300, however. Especially for a new product, the MSRP is usually a good indication of where prices are centered around. With an MSRP of $349.99 for what is likely a reference card, custom designs should be more expensive and may even push that $400 mark.
On the other hand, it may yet be possible to snag a small number of designs for closer to $300 from some retailers with some shopping around and instant rebates, but it is difficult to say with 100% certainty either way until the cards are official and they are actually purchasable on major retailers’ websites.
In this case, I’m hoping to be proven wrong, as I do want to see a $300 GPU with hardware specifications that are very close to the GTX 670! Now that we have US pricing, it appears that the launch is imminent; therefore, it should be possible to get your hands on one–and see the final prices–very soon.