Comcast’s 250GB per month data cap was proved an unpopular but necessary evil (in the sense that it cannot be avoided). The company suspended its data capping earlier this year to reevaluate its data caps and how they affect users. That temporary freedom is not slated to last, however as Comcast will be re-instating caps in the future (as soon as next year, by many reports). Currently, Comcast is testing a single 300GB cap across all tiers in Nashville, Tennessee, and on October 1st it will begin another data cap strategy in Tucson, Arizona.
In Tuscon, Comcast will be mixing things up a bit by pairing the higher (faster) tiers of service with larger data caps. For example, the Blast tier (25/4 in many markets) will have an additional 50GB for a total cap of 350GB per month. The next highest tier – Extreme 50 – will get a 450GB cap, and so on. This is a good thing, because it allows the caps to scale with speed. Otherwise, the faster the speed tier, the worse value it becomes as it will just allow you to burn through your data cap faster. When the caps scale with speed, that problem is eliminated. Interestingly, this method seems to be the one that Comcast is leaning towards using, because a source –when talking to DSL Reports – has stated that when Comcast reinstates caps nationwide, customers will have a 500GB caps while lower tiers will Performance tier users will receive only a 300GB cap. Specifically, the source stated “faster speed tiers will see higher caps.”
Personally, if I have to endure caps, I would much rather have this scalable cap system rathen than a one-size-fits-all number for every tier like the company is implementing in Nashville (and has in the past with its 250GB per month cap). It will be interesting to see exactly how it will scale the caps once they are official, and how often Comcast will consider raising its caps as more and more services move "to the cloud."
|Comcast Internet Tiers||Data Cap (Nashville, TN)||Data Cap (Tucson, AZ)||Overage Charge (both cities) – $/50GB|
Another bit of (surprising) news is that Comcast is being rather reasonable in its overage policy for customers that exceed the cap in the test markets. Customers that go over the cap in a month will be notified by both an email and webpage notification. Should the customer wish to continue to use the Internet service, Comcast will provide additional 50GB blocks for $10 each, which works out to 20 cents per Gigabyte. That is not bad at all, especially compared to wireless data overages that customers have begrudgingly become accustomed to.
Even better, Comcast will give each customer up to three warnings before charging for additional data. If customers go over their caps for three months in one year, they will not be charged for additional data usage. After the three “courtesy notices,” it’s back to $10/50GB. The overage charge and three warning system applies to both test markets, which seems to suggest that it has a good chance of being implemented nationwide.
At least in the testing markets, Comcast is being much more generous than it has in the past. I’m interested to see what the cable providing-giant that is Comcast actually ends up doing once it puts caps in place around the nation. Specifically, how standardized the caps and overage charges are across all of the markets, and whether it will be more aggressive in areas where it has a monopoly where customers can not fall back to AT&T’s U-Verse or Verizon’s FIOS service (among other options, though I don’t count satellite or dial up as those are not really competitive to wired broadband). Right now though, I think Comcast is moving towards a system that is an acceptable compromise between customer freedom and its business interests. [Please don’t mess this up, Comcast.]
What are your thoughts, do you think the proposed caps are fair? I do concede that data caps suck, and it is definitely possible to exceed the caps with legitimate services, but it does look as though caps are here to stay. Here's hoping Comcast remains at least as reasonable with the entire US as it is with its test markets.
Image courtesy Chauncey Davis via Flickr Creative Commons. Thank you.