The non-Ti version of the GTX 660 has arrived on test benches and retailers, with even the heavily overclocked cards being available at $230, like EVGA's Superclocked model or MSI's OC'd card once you count the MIR.  That price places it right in between the HD 7850 and 7870, and ~$70 less than the GTX 660 Ti, while the performance is mostly comparable to a stock HD7870 though the OC versions can top the GTX660.

[H]ard|OCP received ASUS' version of the card, a DirectCU II based version with the distinctive heatpipes.  ASUS overclocked the card to a 1072MHz base clock and 1137MHz GPU Boost and [H] plans to see just how much further the frequencies can be pushed at a later date.  Their final word on this card for those looking to upgrade, for those of you with "a GTX 560 Ti, and even the GTX 570, the GTX 660 is an upgrade".

"NVIDIA is launching the new GeForce GTX 660 GPU, codenamed GK106. We have a retail ASUS GeForce GTX 660 DirectCU II custom video card fully evaluated against a plethora of competition at this price point. This brand new GPU aims for a price point just under the GTX 660 Ti but still promises to deliver exceptional 1080p gaming with AA."

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