It is hard to believe that competing tech companies might make comments about their competitors that could be construed as negative but it has happened today as ARM calls Intel power hungry.  From what DigiTimes could gather, a VP at ARM suggested that the Atom architecture consumes more power in total than ARM processors, though he stayed away from any comment about processing power per watt.  This could well be because handset makers describe the Z2460 as more powerful than the ARM and only slightly less power efficient, something the ARM Army would rather was not mentioned.  In the coming months consumers will get a chance to compare this for themselves as Windows 8 phones running on both Intel and ARM hardware will become available for direct comparison.

"While Intel has been making efforts to tap the handset processor market, the company still has a long way to go to catch up with ARM in terms of power consumption, according to Noel Hurley, vice president for Marketing & Strategy, Processor Division, ARM."

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