Finnish handset manufacturer Nokia has released a preliminary report on last quarter’s WP8 handset sales. There is good news and bad news.
On the positive side of things, Nokia managed to sell approximately 4.4 million Lumia-series smartphones running the Windows Phone OS. While not spectacular, it is a healthy ramp-up in Lumia phone sales versus previous quarters. For example, in Q4 of 2011 the company sold 1 million Windows Phone handsets, and then it managed to sell 2.9 million in Q3 of 2012 resulting in both year over year and quarter over quarter growth. Another interesting figure from the report is that Nokia has sold a total of 14.3 million Lumia smartphones to date. Lumia sales in Q4 2012 have also managed to surpass the company’s 2.2 million Symbian OS phone sales in Q4’12.
And now for the slightly-less-good news. The Lumia series (and Windows Phone 8 OS/handsets in general) continue to occupy the spot of ‘mobile OS underdog’ by a significant margin. To put the Lumia/WP8 sales in perspective, according to Android Authority, Samsung made $8.1 billion through sales of approximately 65.7 million Android smartphones. On the other hand, Nokia’s sales of Windows Phone hardware has surpassed its sales of phones powered by Symbian OS (at 2.2 million in Q4’12).
The numbers do seem to suggest that the market for Nokia Lumia handsets is slowly growing so it will be interesting to see sales figures a few years down the road. (Note that historic growth does not necessarily equal future growth. It does suggest that it is on the rise though. heh).