If last weeks report from Jon Peddie Research on sales for all add in and integrated graphics had you worried, the news this week is not gong to help boost your confidence. This week the report focuses solely on add in boards and the drop is dramatic; Q4 2012 sales plummeted just short of 20% compared to Q3 2012. When you look at the entire year, sales dropped 10% overall as AMD's APUs are making serious inroads into the mobile market, as are Intel's, with many notebooks being sold without a discrete GPU. The losses are coming from the mainstream market, enthusiast level GPUs actually saw a slight increase in sales but the small volume is utterly drowned by the mainstream market. You can check out the full press release here.
"JPR found that AIB shipments during Q4 2012 behaved according to past years with regard to seasonality, but the drop was considerably more dramatic. AIB shipments decreased 17.3% from the last quarter (the 10 year average is just -0.68%). On a year-to-year comparison, shipments were down 10%."
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