I got an odd email just now that I thought I would share with you. From AMD's Gaming Evolved account I got this:
You're at the top of your game. Why isn't your hair? TressFX is specially formulated with dynamic compounds like PPLL to re-energize your tired locks with vitality and luster.
An odd campaign for sure, but it appears that on Tuesday AMD is going to discuss a technology that will bring realistic hair to gaming. Finally some use for all that GPGPU horsepower on the Southern Islands graphics cards?