If you purchase a 256GB or 512GB OCZ Vector Series drive before July 14th of 2013 you will get a free downloadable copy of Far Cry 3, to a maximum of two copies. Allyn was more than impressed with this drive, finishing off his review with the statement that "The OCZ Vector astonished me with its throughput, sheer IOPS performance, and low latency", with the only negative comment involving the drives inability to do household chores. They are not the least expensive drives on the market but they are some of the fastest and they come with a 5 year warranty as well.
FarCry 3 Game Bundle Now With OCZ Vector SSDs

Is this a steam download
Is this a steam download
As far as I know, FarCry 3 is
As far as I know, FarCry 3 is on UPlay (Where I received my copy via the kindness of a PCper event). The SSD probably comes with the key code that you use to download the game via the service.
http://uplay.ubi.com/en-GB/game/far-cry-3
So, my understanding is that Steam would load UPlay in order for you to play FarCry 3.
Hope this helps 🙂
Cheers!