Could the sadness Microsoft feels with their OEM partners make the whole company feel just a little Blue?
I have been thinking about this while reading the latest news from Mary Jo Foley over at ZDNet. This has not been the first time that we have mentioned the color. Blue was, and still is, a codename for the first major feature-update of Windows 8. What we learned is that now it seems that “Blue” covers much more.
As many know, Microsoft has shifted their branding into four color-coded divisions: blue is for Windows; red is for Office; green is for Xbox, and yellow has yet to be disclosed. As far as we know, the Windows division encompasses Windows Phone, Internet Explorer, official apps, and so forth. Apparently “Blue”, the codenamed update, will start Microsoft on an annual update schedule for the Windows division. This means that Internet Explorer as well as the Mail, Calendar, Bing app, and other “Windows Services” such as SkyDrive and Hotmail will shift towards the yearly timer.
As I read Mary Jo's article, I focused on a point buried late in the second act of the column:
Instead of RTMing a new version of Windows once every three or so years, and then hoping/praying OEMs can get the final bits tested and preloaded on new hardware a few months later, Microsoft is going to try to push Blue out to users far more quickly, possibly via the Windows Store, my contact said.
While I have speculated about Microsoft and their desires to shift business models to a subscription service for quite some time, I have not considered OEM partners as a prominent reason. Microsoft has been wrestling with their manufacturers, that has recently been made obvious. The release of a new operating system drives users to go out and purchase new hardware. The PC industry bounces forward with software and hardware enhancements chained in lockstep to the three year Windows cycle, even the enthusiast market to some extent.
Perhaps Microsoft is trying to let the hardware itself drive the market. Instead of pushing the industry forward in big leaps, would it be possible that Microsoft wants the hardware to evolve and a new version of Windows to be there waiting for it?