Seagate Technology, the world’s second largest hard drive manufacturer (by market share), recently announced that it will be ceasing production on notebook hard drives featuring 7200 RPM spindle speeds. According to X-Bit Labs, Seagate Director of Marketing and Product Management David Burks stated that “We are going [to] stop building our notebook 7200rpm hard disk drives at the end of 2013.”
Stopping production of high-end notebook hard drives is a curious move for a company that is still dependent on hard drives to survive–with just a toe in the Solid State space with its hybrid hard drives. On the other hand, the market for such high-end notebook drives is likely feeling pressure from Solid State drives for pure performance at any price, cheap hard drives paired with a small mSATA caching SSD, and high-capacity 5400 RPM drives at extremely cheap prices. Users that would have traditionally favored 7200 RPM drives for an extra price during laptop configuration are now faced with more choices on the performance at modest price increases front with caching options. Further, with the advent of interfaces like Thunderbolt and USB 3.0, it is now more acceptable to go with a low capacity, cheaper, Solid State Drive for the operating system and applications while using external hard drives for your storage needs without incurring a transfer speed bottleneck that USB 2.0 exhibited.
Reportedly, Seagate will stop production of its Momentus 7200.4, Momentus 7200.2, and Momentus Thin notebook drive lineups. Further, the storage company will put more focus into further fleshing out its Momentus XT drives. The XT series features a spindle hard drive and small bit of SLC NAND flash for caching frequently accessed files. Hopefully the renewed focus on its hybrid hard drive series will result in drives with larger caches. That may necessitate the move to MLC flash to keep costs down, but I think a HHD with 32GB+ of MLC or TLC flash would be an acceptable compromise.
What do you think of the move? Customers will likely be able to get their hands on 7200 RPM mobile drives well into 2014 thanks to stock on hand at the various OEMs and retailers (and alternative options from other HDD manufacturers), so the fallout is likely to be minimal. Still, is it the right move for Seagate?