Google has begun a worldwide rollout of its re-designed Google Play store for Android smartphones and tablets. Over the next few weeks, users will be presented with a new, and simplified, user interface for the Play store.
Mobile devices running Android 2.2 (Froyo) and above will recieve the update. The redesign has moved to a simpler layout that groups similar content together and uses larger images to draw in the user's attention. A continuous scroll feature will introduce recommendations for related content as you scroll down.
Google has also reportedly simplified the checkout process, in order to reduce the time between buying an app, purchasing an MP3, or renting a movie and actually being able to begin consuming the content.
From Google's blog post and what little screenshots they have shown off of the new layout, I think Google has made some positive changes here, but I'll reserve final judgement once I've been able to test it out for myself.
Has your Android device received the Play store update yet?