AMD just passed me a note that I found to be very interesting. In an obvious response to the release of the NVIDIA GeForce GTX 770 that offers the GK104 GPU (previously only in the GTX 680) for a lower price of $399, AMD wants you to know that at least ONE Radeon HD 7970 GHz Edition card is priced lower than the others.
The Sapphire Vapor-XHD 7970 GHz Edition is currently listed on Newegg.com for $419, a cool $30 less than the other HD 7970 GHz Edition cards. This is not a card-wide price drop to $419 though. AMD had this to say:
In late May I noted that we would be working with our partners to improve channel supply of the AMD Radeon™ HD 7970 GHz Edition to North American resellers like Newegg.com. Today I’m mailing to let you know that this process has begun to bear fruit, with the Sapphire Vapor-X HD 7970 GHz Edition now listing for the AMD SEP of $419 US. Of course, this GPU is also eligible for the Never Settle Reloaded AND Level Up programs!
Improving supply is an ongoing process, of course, but we’re pleased with the initial results of our efforts and hope you might pass word to your readers if you get a chance.
This "ongoing process" might mean that we'll see other partners' card sell for this lower price but it also might not. In AMD's defense, our testing proves that in single GPU configurations, the Radeon HD 7970 GHz Edition does very well compared to the GTX 770, especially at higher resolutions.
I did ask AMD for some more answers in regards to what other partners think about a competitor getting unique treatment with AMD to offer this lower price unit, but I haven't received an answer yet. I'll update here when we do!
For today though, if you are looking for a Radeon HD 7970 GHz Edition that also comes with the AMD Never Settle game bundle (Crysis 3, Bioshock Infinite, Far Cry 3: Blood Dragon and Tomb Raider), it's hard to go wrong with that $419 option.