Big news for fans of Blizzard titles, as if we did not have enough news items. While the majority of this news pertains to fans of StarCraft II, Diablo and Warcraft players should pay attention. You have more to digest than the crumbs Kerrigan let fall to the ground.
The first news is most relevant if you have not yet played StarCraft II yet have a friend or friends who keeps nagging you to play with him, her, or them. A new feature, called "Spawning", allows Battle.net accounts to piggyback on the expansion level of party members. Actually, they even encourage it with XP boosts and a custom CarBot-illustrated achievement. This will also upgrade the free StarCraft: Starter Edition in a party with a Wings of Liberty or Heart of the Swarm owner to whatever expansion level is highest in the party. Starter can be promoted to Wings of Liberty or Heart of the Swarm, and Wings of Liberty can be promoted to Heart of the Swarm until the party breaks up.
The only restriction that I feel is worth mentioning: you, still, are only able to select the Starter Edition race (currently Terran) if you only have a Starter Edition account.
Of course there are other restrictions. You are unable to play the campaign, for instance. But, for the most part, the rest seem quite logical. This might also have some indirect relevance beyond Starcraft. If successful, I can see Blizzard implementing Spawning into their other franchises such as Diablo. Of course, this is just speculation of what might be at this point.
The other story comes from mmo-champion who posted screenshots of a unified Battle.net launcher. I was immediately suspicious, but after checking out the linked Battle.net Support Pages I am more convinced. The launcher looks quite a bit like Steam and that is really the only way to describe it. Each page is laid over a faded background image and players can choose from one of over a hundred avatars.
We then of course enter into the question, "Why would Blizzard spend so much effort for their handful of games?"
Who knows… yet, at least.