Editor's Update (Ryan): After the long holiday I finally got around to asking AMD for an official response to this rumor. AMD says simply:
"Plain and simple: AMD has not EOL'd the world's fastest graphics card, the AMD Radeon HD 7990."
Obviously the company is steadfast that the report from WCCFTech is incorrect so I eagerly await the new driver due by July 31st for improved frame pacing and multi-GPU performance!
WCCFTech caught wind, via Overclockers.Ru, of a Radeon HD 7990 cancellation rumor. The flagship card, codenamed after the Mediterranean island, "Malta", contains two Graphics Core Next (GCN) GPUs in Crossfire. Before the canonical AMD design, certain third-party add-in-board (AIB) partners created their own designs with the 7990 moniker with a pair of 7970 GPUs as its foundation. The first official 7990s launched in April 2013.
But, it did not have the best reception.
Never Settle, get it before it settles.
The two main issues regarding 7990 adoption are, according to WCCFTech, micro-stuttering with Crossfire setups and the better dollar value of paired 7970s. The 7990 comes in at the thousand dollar ($1000 USD) price point despite being, for all intents and purposes, nearly identical to a pair of separate 7970 cards. While the 7990 has access to a superior "Never Settle" bundle when compared to twin 7970s, with the addition of a Deux Ex: Human Revolution license, it would be difficult to consider that as an excuse for the $200-$300 USD price gap.
Cost aside, this would be a really odd time to cancel the 7990. The product was launched just a few months ago, despite similar price concerns, only to be allegedly killed right before the driver that makes it worth its weight? If true, either AMD decided to annul their "mistake", or we will get some interesting news when the frame pacing driver finally gets released.
While pure speculation, my immediate reflex would be that AMD had some problem during the development of their frame pacing driver. The initial results presented by Ryan showed a great improvement, but what about a pair of 7990 cards? The way in which they, allegedly, are killing off the 7990 would suggest something abrupt came up.
Hopefully, for AMD, that was not the case.